Turning Reels into Revenue:
A Practical Guide to Launching Your Irish Dance Career
The stage lights have faded, but your passion hasn't. Here's how to build a sustainable, creative, and profitable path forward in the evolving world of Irish dance.
So, you've spent years mastering trebles, clicks, and cross-keys. Your calves are steel, your posture is impeccable, and you can hear the rhythm of a reel in a dripping tap. But what happens when the feis circuit is behind you, or you're looking to translate that hard-won skill into a viable livelihood? The path from dedicated dancer to professional isn't always clearly marked—but it's more possible than ever.
Gone are the days when teaching at your local school was the only option. The digital age, coupled with a global appetite for cultural performance, has flung open the doors. Your career can be as unique as your dancing. Let's map it out.
1. Define Your Stage: The Four Pillars of Pro Dance
First, understand the landscape. Modern Irish dance careers typically blend these pillars:
- Performance & Touring: From riverdance-esque production shows to contemporary fusion ensembles, festival circuits, and corporate events.
- Education & Pedagogy: Not just teaching steps, but creating online courses, choreography packages for schools, or specializing in body mechanics for dancers.
- Choreography & Creative Direction: Crafting routines for shows, competitions, or even film/TV. The visionary behind the movement.
- Community & Cultural Curation: Building workshops, cultural events, or social media platforms that celebrate and evolve the art form.
Your mix is your brand. A dancer might perform 6 months of the year, teach virtually in the off-season, and sell custom choreography.
2. Build Your Digital Ceili
Your online presence is your global stage. It's how casting directors, event planners, and students will find you.
The Non-Negotiables:
- A Professional Portfolio Site: Clean, fast, mobile-friendly. Must include: a stunning reel (90 seconds max), a bio that tells your story, clear services/offerings, and contact info.
- Strategic Social Video: TikTok and Instagram Reels aren't just for trends. Use them to showcase a unique skill (e.g., "The Anatomy of a Click"), share a behind-the-scenes moment from rehearsal, or explain a piece of dance history. Consistency > Virality.
- Authority Through Content: Start a newsletter or blog. Share insights on injury prevention for dancers, analyze the evolution of a jig, or review hard shoes. This builds trust and establishes you as an expert, not just a performer.
3. Monetize Your Movement
Turning skill into income requires clear pathways. Here are actionable models:
For The Performer:
- The Agency Route: Research agencies that specialize in theatrical or cultural talent. Have a killer showreel and a versatile CV ready.
- Direct Booking: Network with event planners for weddings, corporate galas, and cultural festivals. Create a slick, one-page electronic press kit (EPK).
- Create Your Own Show: Partner with musicians and other dancers. Develop a 45-60 minute show and pitch it to local theatres, cruise lines, or summer festivals.
For The Educator:
- Digital Courses & Workshops: Package your expertise. "Beginner Reel in 30 Days," "Advanced Hard Shoe Technique," "Stretching for Dancers." Use platforms like Teachable or Patreon.
- Choreography Licensing: Sell pre-choreographed routines to dance schools worldwide. Include notes, music suggestions, and video tutorials.
- Private Coaching: Offer virtual one-on-one sessions for competition preparation or skill refinement. Globalize your client base.
The Fusion Advantage
The most exciting opportunities lie at the intersections. Collaborate with a hip-hop choreographer. Work with a folk band on a new project. Design a wellness retreat that combines Irish dance with mindfulness. Your unique perspective is your greatest asset.
4. Navigate The Practical Steps
Financial Foundations: Set up a separate business bank account. Track every expense—shoes, travel, website, music licenses. Learn about basic invoicing and taxes for freelancers.
Network Authentically: Connect with other dance professionals not as competitors, but as collaborators. The Irish dance world, though global, is a community. Support others.
Invest in Continuous Learning: The best dancers are perpetual students. Take a course in arts administration, social media marketing, or injury prevention. Your business skills need to grow alongside your art.
Launching your career is less about a single leap and more about building a bridge, stone by stone. It requires the same patience, precision, and practice you applied to mastering your first slip jig. The rhythm of business has a different tempo, but the core is the same: passion, discipline, and a love for the dance.
Start where you are. Define your first pillar. Create one piece of content. Have one conversation. The stage is waiting—and now, you get to build it yourself.















