So, Coffee mate and Wieden+Kennedy have officially called it quits. Yeah, the same creative geniuses behind that wild, tongue-dancing Super Bowl ad that had everyone talking (and maybe slightly confused). The partnership that gave us one of the most bizarrely memorable spots in recent advertising history is over—and I can’t help but wonder: what’s next for the creamer brand?
Let’s rewind for a sec. That Super Bowl ad was… something. Dancing tongues, vibrant colors, and a whole lot of weirdness that somehow made Coffee mate trend on social media. It was bold, it was unexpected, and it definitely got people’s attention. But was it effective in the long run? Did it translate to more coffee creamer sales, or was it just a flashy one-hit wonder?
Now, with Wieden+Kennedy out of the picture, Coffee mate is back at square one, agency-wise. This could mean one of two things: either the brand is looking for a fresh, more conventional direction, or it’s ready to double down on the weird and find another agency that can push the envelope even further.
Honestly, I’m intrigued. Breaking up with your creative agency after a campaign that went viral isn’t always a bad thing—sometimes it’s about evolution. Maybe Coffee mate wants to refine its messaging, or perhaps it’s aiming for a broader audience now. Whatever the reason, this is a pivotal moment.
What do you think? Should Coffee mate stick with quirky, attention-grabbing ads, or play it safe with a more traditional approach? Let’s chat in the comments. ☕️
