The world of Hollywood publicity has lost one of its brightest stars. Susan Senk, the veteran film publicist whose career spanned decades, has passed away at 75. Known for her sharp instincts, unwavering dedication, and deep connections in the industry, Senk was a force behind some of cinema’s most memorable campaigns.
Senk’s work wasn’t just about getting headlines—it was about shaping narratives. In an era before social media dominance, she mastered the art of storytelling through traditional press, ensuring films found their audiences long before opening weekend. Her legacy lives on in the countless films she championed and the publicists she mentored.
What made Senk stand out was her ability to balance professionalism with warmth. In an industry often criticized for its cutthroat nature, she remained respected and beloved—a rare feat. Her passing marks the end of an era in Hollywood publicity, where relationships and craft often outweighed algorithms and viral moments.
As we reflect on her contributions, it’s clear that the art of film publicity has lost one of its greats. But her influence? That’s forever etched into Hollywood history.
*Rest in power, Susan Senk.*
